arria-nlg3

The challenge:

Arria NLG is a leader in Artificial Intelligence and Natural Language Generation technology that allows data to be analysed and reported against in human language, in real-time. The breadth of applications for the technology made it challenging for Arria to prioritise their positioning and marketing strategies – the technology adds insight and value wherever there is complex real-time data. 

What we did:

The Virtual Team’s extensive cross-sector industry network allowed us to access the relevant thinkers and practitioners necessary to inform business strategy and planning, producing joined-up market analysis and potential growth models for Arria to consider. We  then used that insight to help Arria define and launch new offerings.

Outcome:

Arria is equipped with an informed and joined-up product strategy, along with an agile and scalable product marketing process that accelerates their go-to-market timetable. We are helping Arria to execute against identified opportunities, and our approach ensures that Arria’s team benefits in the long term from our knowledge transfer and best-practice.

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