The challenge:

Immersive Album was founded to create software that made it possible for music to be presented in a multi-sensory interactive format. The company needed a focussed strategy within its resource parameters to validate the offering and scale accordingly.

What we did:

The Virtual Team helped the company map out the entire opportunity universe and identify a series of phased deliveries within that. We highlighted risks around the existing team. We separated the service and software streams, allowing the company to deliver working examples of the new music format for a number of artists including The Who.


The refined positioning allowed the company to raise £600k in Seed Funding and trial its product with UMG . The company’s inability to address the resource gaps identified at the outset, ultimately resulted in non-delivery of working software necessary to secure additional funding.

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