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Thanks to innovations in technology and improved services, the video conferencing industry is starting to see a rapid increase in popularity. However, many organisations only use these tools occasionally. Users struggle to understand the technology due to lack of training and guidance, while many still fear video conferencing and are more comfortable hiding behind e-mails.

The result? State-of-the-art technology often lies there gathering dust. If the right training and company culture was in place to make full use of video conferencing platforms, what would the benefits be?

Greater engagement in meetings

It has been said the average attention span for video conversations is 12 minutes longer than a traditional phone call. It can be difficult to focus on a phone call if you are sitting at your desk; you’ll be tempted to read those unread e-mails check your Twitter account or even doodle on your post-its. However, in a face-to-face meeting, you are naturally going to be more alert and involved in the conversation ensuring all parties make good use of their time

You can build better relationships

Video conferencing enables participants to see each other face to face and make direct eye contact. Conversation is much more personal than it would be on the phone or via email. This accelerates the formation of a trusted relationship, an important step towards making faster decisions, closing agreements and boosting productivity.

Investing in the right solution

So, if you are thinking that video conferencing could make a great addition to your company there’s one key piece of information to bear in mind. Don’t cut corners in your investment. Cheap, poor quality solutions are far worse than not having video at all. Imagine hosting a meeting where the picture is flickering and the sound is out of sync. Not only will it be irritating for participants involved but it will also be embarrassing for you!