Milestone Group (AIM: MSG), the AIM quoted provider of digital media and technology solutions announces that it has signed a Joint Venture with Axis Stars Limited (“Axis Stars”) to work with the Passion Project and utilise the suite of technology solutions available through the Nexstar Joint Venture.
Former international footballer, Louis Saha has agreed to increase his company’s relationship with Milestone Group by signing a joint venture between his Axis Stars company and Milestone Group.
The joint venture will be a 50/50 revenue share whereby Axis Stars will utilise its fast growing database of international sport stars to raise awareness of Milestone’s Passion Project initiatives while gaining access to Nexstar’s portfolio of finance, media streaming and publication technologies.
The Passion Project is an initiative to aggregate all parties involved in the engagement, education and employment of young people whilst also providing both commercial and social opportunities.
Axis Stars was set up by retired French football star and former Manchester United player Louis Saha and is designed to help professional athletes better manage their careers and finances during and after their sports careers.
Through the joint venture, Axis Stars will co-host events with Milestone, match its database of international sport stars to social causes to raise awareness of the Passion Project and help build brand value of both companies.
Athletes, celebrities, musicians and actors are well known and trusted brands in their own right and the ignition point to the Passion Project as they bring relevant audiences in scale. Nexstar will also benefit from these agreements as it can offer innovative technology solutions including financial and publishing to its partners and their global audience.
Louis Saha said:
“We are delighted to strengthen our partnership with Milestone and the Passion Project. Moving to a joint venture agreement will give even more emphasis to the Play It Forward attitude which embodies the values of Axis Stars and its members. We are looking forward to making a real impact on the ground!”
Deborah White, CEO of Milestone commented:
“We are delighted to have extended the relationship with Axis Stars – we share the same values and both have a vision where creating commercial value and a better world can exist in the same conversation. I look forward to working with them and anticipate more collaborative developments between us to be announced in due course.”